elaboration likelihood model
Theelaborationlikelihoodmodel(ELM)ofpersuasionisadualprocesstheorydescribingthechangeofattitudes.TheELMwasdevelopedbyRichardE.Petty ...,2023年9月26日—Theelaborationlikelihoodmodelviewsargumentsaspiecesofinformationcontainedinacommunicationthatisr...
The Elaboration Likelihood Model of Persuasion
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由REPetty著作·1986·被引用17077次—OneofthebasicpostulatesoftheElaborationLikelihoodModel—thatvariablesmayaffectpersuasionbyincreasingordecreasingscrutinyofmessagearguments— ...
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